A Password Link is a dedicated URL that allows access to a password-protected product page without entering a password. When using a standard URL, customers are shown a password input form — but with a Password Link, they can go directly to the product page.
Open the access rule edit screen
Under ④ Visibility settings → Visible to, select Password holder and set a password
Click Save
After saving, the dedicated URL will appear in the Password Link field
By adding a return_to parameter to the Password Link, you can redirect customers to a specific page after they access the link.
URL format:
[Password Link]?return_to=[path to redirect destination]Example:
[Password Link]?return_to=/products/{product-handle}Examples of return_to values:
return_to value | Redirect destination |
|---|---|
/products/{product-handle} | A specific product page |
/collections/{collection-handle} | A specific collection page |
/pages/{page-handle} | Any custom page |
By setting return_to when sharing a Password Link in a newsletter or direct message, customers can be smoothly guided into the purchase flow after clicking the link.
Use case | How to use |
|---|---|
Newsletter subscribers only | Include the Password Link in your newsletter to publish a product page accessible only to subscribers |
Event attendees only | Include the link in an event invitation email to share products only with attendees |
Individual outreach to specific customers | Send the link directly via DM or chat to share products exclusively with designated customers |
Anyone who knows the Password Link can access the page. Avoid posting it publicly on social media or websites.
Changing the password will invalidate any existing Password Links. You will need to reshare the link.